May 20, 2025 HighLevel Updates!

HighLevel's Big Update Bonanza: Easier Ads, Smarter Permissions, and a Fistful of New Features! 🎉

May 20, 2025•0 min read

HighLevel's Big Update Bonanza: Easier Ads, Smarter Permissions, and a Fistful of New Features! 🎉

Hey, HighLevelers! Ready for a rollercoaster through all things new, shiny, and delightfully useful in your favorite platform? Grab a snack (maybe two—this one's jam-packed) and let’s break down this week’s tidal wave of game-changers, jaw-droppers, and agency life-savers. No, seriously, we’re talking smarter ads, streamlined permissions, and enough workflow magic to make a unicorn jealous. 🦄


🧑‍💼 User-Level Permissions Go Ultra Custom!

Ever felt like your teammates were seeing too much and clicking too many buttons? Well, not anymore! You now have fine-tuned control over who gets to bask in the glory of Forms, Surveys, Quizzes, and QR Codes.

  • Granular "ON/OFF" Power: Pick exactly who can view or manage each tool.
  • Centralized Management: Head over to Settings > My Staff > Edit or Manage Team > Roles & Permissions to get started (bring popcorn for the power trip).
  • Cleaner Interface: Each user's dashboard is as unique as their snack drawer. Only what matters shows up – say goodbye to clutter!

User Permissions Upgrade User Permissions Settings

So, admins, rejoice! Now everyone's just where they need to be—like a perfectly balanced lunch tray.


🖥️ Google Ads: Welcome to Ad Group Hogwarts🪄

Creating ads just got a major glow-up! HighLevel's Google Ads management now supports up to 10 ad groups per campaign (yep, 10!) and 3 ads per group. It's basically multiplying your ad superpowers!

Why you'll love this:

  • Effortless A/B Testing: Experiment across multiple segments all at once.
  • Campaign Flow 2.0: Navigate from Campaign > Ad Group > Ad in a breeze.
  • Keyword Magic: Pop in your website URL and let HighLevel suggest targeted keywords, or flex those typing fingers and add your own.
  • Match Types? Got 'em! Phrase, exact, broad—it’s all here.
  • Detailed Reporting: Drill down performance by ad group, ad, and keyword. No detective hat required.

Google Ads Campaign Setup Ad Group Level Building Ad Creatives Performance Insights

Fact: If you can juggle 10 ad groups, you deserve a magician’s cape. 🧙


📲 WhatsApp Action: Workflow Wonders 2.0

Say "hello" (or "hi" if you're feeling informal) to a completely rebuilt WhatsApp Action!

  • Smart Branching: Branches are auto-built from reply buttons. Forget about building "if/then" logic like robot engineers.
  • Media Magic: Update images, videos, or PDFs on the fly—no more hunting down templates for every little edit.
  • Flexible Messaging: Free-form messages, structured templates, or flows—take your pick!
  • Timeouts & Reply Gates: Set what happens if aliens abduct your contact and they don't reply. (Or if they're just at lunch.)
  • Instant Deliverability Checks: Failed sends auto-route to fallback paths.

WhatsApp Action Canvas Branching Demo

Result: Building chatbots just got so easy, even your dog could probably do it. (Dog not included.)


☎️ Toll-Free Number Verification: No EIN? No Problem!

Got a toll-free number and a phobia of paperwork? Rejoice! You no longer need an EIN or business registration number to verify your phone for SMS.

  • Lower Barriers: Ideal for sole-proprietors, side-hustlers, and anyone whose business is still run from a coffee shop.
  • Streamlined Verification: Go to Phone Numbers > Manage Numbers, hit "Verification Required," and fly through the process.
  • Selective KYC: Only get the full ID treatment if you haven’t been verified before.

Toll-Free Verification Start Old vs New Flow No EIN Needed! KYC Check

Paperwork mountain = 🗻 You = 🏄‍♂️


🏢 Bulk Location Transfers & Ejections: The Agency Jetpack

All agency owners, line up! You can now transfer or eject multiple sub-accounts at once—faster than a pizza delivery on free cheese bread day.

Two New Features:

  • Bulk Location Transfer: Move lots of subaccounts to another agency in a click (no more support tickets!).

  • Bulk Eject: Launch multiple subaccounts into their own shiny new HighLevel agencies and keep earning affiliate magic.

  • Enhanced Tracking: Keep an eagle eye on every transfer or ejection.

  • CSV Uploads: Got too many locations to count on your fingers? Just upload a CSV. Done.

Bulk Eject Process Bulk Location Transfer

No more endless clicking—unless it's the replay button on your favorite cat video.


✉️ Pause & Edit Email Campaigns Like a Boss

You hit "send" on your campaign and spot a typo? Don’t sweat it, we've all been there (shoutout to the 15,000 "Oops, forgot an attachment" emails sent daily).

  • Pause, Edit & Resume: Works with ALL email campaign types—regular, A/B tests, RSS, and Send Now. Pure control.
  • Transparent Audit Logs: See every action—Scheduled, Paused, Updated, Resumed, Cancelled.

Pause/Edit Campaign Audit Log Screenshot

So go ahead, fix those “Hellloooo {FirstName}!” moments and keep your list smiling.


💸 Billing: Cleaner, Clearer, and Less Head-Scratchy!

If deciphering your phone charges felt like reading ancient hieroglyphics, HighLevel brings good news!

  • Centralized Billing for lc-phone Products: Calls, texts, numbers—now ALL laid out logically in one spot.
  • Grouped & Labeled Charges: Find what you need in a snap.
  • Future-Proofed: Soon, product families and expandable sections will make billing near-fun (we said near).

Billing Upgrade Clearer Charge Types

Finding your charges shouldn’t feel like a treasure hunt. Unless there’s actual treasure. Then we’re interested.


🚀 GoKollab: From Marketplace to Mega-Growth Engine

It got a makeover, new powers, AND a gym membership. GoKollab now shines with:

  • Dynamic Discover Page: Shows off Top, Popular, and Featured communities/courses, based on real stats like engagement and growth!
  • Dedicated Creator Pages: Every star—err, creator—gets their own stunning profile.
  • Conversion-Optimized Sales Pages: Sell more courses, build bigger communities.
  • Category Browsing: Wellness? Tech? TikTok dances? Browse by what you love.
  • Gleaming UI & Branding: New logo, visuals—chef’s kiss.

GoKollab New Look Kollab Navigation

More eyes on your offers = more students, fans, and bouncy castle invitations.


🕵️‍♂️ Rival Review Analysis: Outsmart the Competition

Got business rivals? (If not, can we borrow a few?) The new Competitor Analysis tool brings data-driven insight to your fight for 5-star domination!

  • Benchmark Ratings: Match your (and up to 3 rivals’) Google star ratings and total review counts.
  • Response Time Insights: See who’s answering fast—and who still thinks email is delivered by carrier pigeon.
  • Multi-Platform: Go beyond Google and get the scoop from other review places.
  • Visual Power: Clear, export-ready charts dazzle your clients with the cold, hard facts.

Stay ahead of the curve, build trust, and save umpteen research hours. Sherlock would be jealous.


Wrapping Up: HighLevel Level-Up!

That’s a wrap, friends! This update batch isn’t just about new features—it’s about giving agencies, creators, and marketers the power, control, and speed you need to knock it out of the park (or at least out of the break room 😅).

Have questions, jokes, or want to brag about your new ad juggling skills? Drop them below—and keep soaring ever higher with HighLevel! 🚀

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