HighLevel Changelog: Supercharged Updates and New Features for May 31st, 2025 🚀

Hey HighLevelers! It’s time for another exciting edition of the update blog, where you get all the juice—without having to decode mysterious tech-speak (well, mostly 😜). Grab your snacks, buckle in, and check out what’s dropping this week on HighLevel!

---

Conversation AI Gets Even Smarter: Auto Follow-Up (Now Your Bot Has Manners!) 🤖

Are you haunted by those leads who say "maybe later" and then vanish like your left sock on laundry day? Worry not—our Conversation AI can now automatically follow up with folks who ghost you, get busy, or ask for a rain check!

You get:

• Auto-detected drop-off scenarios (even when someone says “I’m driving” or “LOL, call me next week!”)
• Custom follow-up schedules, so no one's getting spammed at midnight. (Unless you run a vampire business.)
• Bot will switch channels—for example, SMS if chat fizzles!
• Full visibility into every scheduled follow-up (if only life were this organized!).
• Business hours awareness—because nobody likes a 3AM nudge.

Let that bot bring back more leads, all hands-free. See it in action!

---

Slam Dunk Your Marketing Strategy: AI-Powered Competitor Audit Comparison 🔍

Ever wonder how you stack up against the competition (other than in Mario Kart)? Now, you can compare your business to up to 3 competitors with real-time data in the Marketing Audit "Compare Reports" tab.

You'll spot:

• Your strengths and brag-worthy wins 🎉
• Gaps where competitors are one-upping you
• Actionable ways to dominate your space

It’s agency gold, and perfect for all businesses wanting to level up their local search game. It’s as easy as adding names and hitting compare. Try it as many times as you like—no penalties!

Full support doc here.

---

Social Planner Upgrades: Less Stress, More Success! 📣

1. In-App Banner for Disconnected Accounts (Never Miss a Post Again)

Ever open your Social Planner only to find out—surprise!—your Facebook, Instagram, or (gulp) all accounts got disconnected? Now, you’ll instantly see a clear banner alert and get both in-app and email notifications.

Handy, platform-specific reminders mean you can fix things before your social content goes MIA. Cue sighs of relief!

2. Direct Instagram Integration (Bye, Facebook Permission Drama!)

At last! Connect and post directly to Instagram—skip the Facebook permission dance entirely. Even Instagram Creators can auto-post Stories now (insert TikTok dance of joy)!

No more jumping hoops—just tap "Direct Instagram" in Social Planner and get scheduling.

See setup guide.

---

Speedier, Smarter Media Library Upgrades 📁⚡

1. Performance & Modularity

Impatient? (Aren’t we all?) The Media Library now loads major features only when you need them, making initial loading much faster. So go ahead and upload those cat memes—your workflow is snappier than ever.

2. Multilingual Power: Smartling Translation Enhancements 🌎

Bonjour! Hola! Hallo! With centralized Smartling-powered translations, your Media Library’s looking sharp in more languages. Consistent, accurate, and ready to impress your international cousins.

---

A2P Campaigns: Set It and Forget It (No More Manual Steps!) 🙌

Registering brands for A2P messaging used to require extra clicks to submit the campaign after brand approval, which was as fun as doing homework on a Saturday. Now, campaigns will be auto-submitted after brand approval!

That means less confusion and faster SMS action for you:

• Campaigns send automatically post-brand approval
• No manual clicks (use saved time for snacks)

---

Calendar Integration: Self-Service Cleanup for Deleted Third-Party Calendars 🗓️🧹

If your Google or Outlook calendar gets deleted at the source, you’ll now see a friendly error banner with a shiny new "Fix This" button. Click once, clean up the mess, and move on—no support tickets, no more calendar chaos.

---

Email Builder: Target with Null (Because Sometimes, Nothing is Everything!) 👻

Conditional elements can now trigger on null (a.k.a. empty) values. Want to show a message only if a field is blank? Set it to null (leave it empty, not the word "null").

Personalize your emails like a pro and ditch the complicated conditions. It’s so simple, you’ll barely believe it’s tech!

---

🎁 BONUS: 100+ New Templates for Every Imaginable Need! 🎉

You name it—websites, emails, forms, funnels, Facebook & Google ads, social posts, and even snapshots. There’s a shiny new template for you, no matter your niche, from donut shops to defense attorneys (because both need marketing sprinkles).

Preview all new templates here!

---

Final Thoughts: You Asked, We Delivered!

Your feedback keeps us growing (like a plant, but with fewer watering needs!). Want to shape the next round of updates? Submit your ideas or reach out to our team!

Ready to try these shiny new features? Go wild—and don’t forget to tell us your favorite (bonus points for the puns you send back!)

High fives, emoji hearts, and lots of productive vibes,

The HighLevel Team