🚀 HighLevel May 2025 Changelog: The Only Marketing News Where Robots Do Your Follow-Ups (and You Eat More Donuts)

Hey HighLevelers!

Buckle up, because this week's update is a smorgasbord of spicy new features and fixes that'll make your life easier, your workflow smoother, and maybe — just maybe — your coffee taste better. Below, I break it all down at an 8th-grade reading level, with some bad jokes and lots of exclamation marks. 😁

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🤖 1. Conversation AI Gets an Auto Follow-Up Superpower

Tired of chasing leads like they're your missing socks?

HighLevel's Conversation AI bot has a new trick: Auto Follow-Up! If your leads go silent, ask for a later ping, or just disappear like your willpower around donuts, your bot now gently (but persistently) chases them down for you.

Highlights:

• Smart Drop-Off Detection: Notices when someone's gone poof or says "I'm busy!"
• Automatic Follow-Ups: Schedules nudges, with delays you can control so your prospects won't file a restraining order.
• Channel Switching: If live chat fails, it can switch to SMS (because sometimes, you've got to slide into those texts).
• Working Hours: Follow-ups only go out during business time—no 3am robot texts!
• See What's Coming: All follow-ups show up in the "Response Info" panel, so you're never in the dark.

So now, your team and your bot can tag out — like a pro wrestling match, except with happier customers.

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🔍 2. AI-Powered Competitor Audit: Compare Like a Pro

Do you want to know if your business is winning the popularity contest, but you don’t want to wear a sash and a crown? Marketing Audit Comparison has you covered!

• Add up to 3 competitors and see how you stack up in listings and online reviews.
• Find gaps, secret strengths, and sneaky opportunities your rivals missed.
• Use real data, not just "vibes."

Your mom always said you were the best. Now HighLevel can, too. (With proof!)

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🗓️ 3. Deleted Calendar Fix: The “Stop Calling IT” Button

Previously, if your connected Google/Outlook calendar went AWOL, all you got was a sad error and a support headache.

Now? Meet the "Fix This" button!

• One click to see which calendars are missing
• One more click to remove the ghosts
• No tech support required, no mysteries unsolved

IT departments everywhere just felt a chill… (Just kidding, IT! We still love you.)

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📱 4. Direct Instagram Integration in Social Planner (No Facebook Drama Required)

Posting to Instagram should NOT take longer than picking a filter!

Now you can schedule your Instagram posts (including Stories from Creator Accounts!) directly, no Facebook page permissions needed.

• Two setup options: with Facebook, or direct (choose your own adventure)
• Auto-posting for Stories!
• Some stats (but not view counts for pics/vids) available right inside HighLevel

So grab your best selfie and go wild!

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📣 5. Social Planner: In-App Alerts for Disconnected Accounts

Are you afraid your scheduled posts will vanish into the abyss? Not anymore!

HighLevel now shows big, obvious notification banners inside Social Planner if any of your social accounts lose connection. You get an email AND a banner, with details specific to each platform. Just reconnect, and your posts will march on.

No more missed memes. No more wondering, "Did my cat video post to Facebook?" (Yes, the world does need more cat videos.)

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📸 6. Media Library Gets Faster and Smarter

Who wants to wait around for a Media Library to load? Not you, and definitely not your boss.

What Changed:

• Faster loading times thanks to "lazy loading" modules 🏎️
• Media features can update without breaking the rest of HighLevel
• Translation support powered by Smartling — more accurate and consistent across every language

Tools are snappier. Content is more global than ever. Your workflow is smoother than a fresh jar of Skippy.

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📲 7. A2P Campaigns: Now Auto-Submitted (Set It and Forget It!)

Remember when you had to manually submit your A2P campaign after the brand was approved? Yeah… you don’t have to do that anymore!

• The moment your brand is approved, your campaign submits automatically.
• Less confusion, fewer missed steps, and way more time for that lunch break you keep promising yourself.

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🛠️ 8. Conditional Elements in Emails: The Power of Nothing

Now you can show an email element ONLY if a contact field is empty (null). That makes personalization easier — show special offers or reminders when someone hasn’t entered info.

Tip: Set the condition, leave the value blank, and presto — super-personalized/dead simple logic. (Don’t type “NULL” in the box… unless you want to see nothing at all!)

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🖼️ 9. TEMPLATES! TEMPLATES! TEMPLATES!

It's raining templates! Need a website, funnel, email, form, survey, social post, or ad? There are brand new options across tons of industries — from real estate and medical, to donut shops (yes, really), pet grooming, and everything between!

• 4 Website templates (have you SEEN the hair styling one??)
• 1 Funnel, 1 Email, 1 Form, 1 Survey
• 8 Social templates
• 5 Facebook Ad templates (Legal and more)
• 25 Google Ad templates (Donut Shop! Tire Hub! Travel Blogger! And lots more)
• PLUS a new travel insurance snapshot

Kickstart your next campaign with something fresh — and then brag to your friends about how little time it took. 🍩

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That’s (Some of) the News!

HighLevel just got smarter, faster, and more fun to use. So enjoy the new features, impress your boss/clients/nana, and remember: if you run into trouble, the “Fix This” button is your new best friend (sorry, dog).

Stay tuned for more updates — and keep crushing it!

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Did you love or loathe a new feature? Shout it in the comments, or send us feedback (bonus points for memes). Until next time, HighLevel-ers! ✌️